Metro Regional Hospital Rfp For Enterprise Mobility...

GENERAL TERMS AND CONDITIONS Metro Regional Hospital RFP for Enterprise Mobility Management System 1. AGREEMENT A contract or agreement will be released, after award, for any work to be performed as a result of this RFP. The proposal, negotiated terms, and the contract will constitute the complete agreement between Respondent and MRH. If Respondent requires an additional contract, then Respondent should include their sample contract as an attachment to the proposal submitted for review. 2. ASSIGNMENT OF CONTRACT AND/OR PAYMENT This contract or agreement is personal to the parties herein and may not be assigned, in whole or in part, by the Respondent without prior written consent of Metro Regional Hospital. The Respondent herein shall not assign payments under this contract or agreement without the prior written consent of Metro Regional Hospital. 3. SUSPENSION OF WORK The Customer may in its sole discretion suspend any or all activities under the Contract or purchase order, at any time, when in the best interests of the State to do so. The Customer shall provide the Respondent written notice outlining the particulars of suspension. Examples of the reason for suspension include, but are not limited to, budgetary constraints, declaration of emergency, or other such circumstances. After receiving a suspension notice, the Respondent shall comply with the notice and shall not accept any purchase orders. Within ninety days, or any longer period agreed to by the Respondent, the

Letter of Advice - 1505 Words

Nelson amp; Irvine Accounting Consultancy 18 Copenhagen Street MOUNT GRAVATT QLD 4122 Mr Joe Doyle 62 Highfields Avenue MANLY QLD 4179 9 September 2010 Dear Mr Doyle Joe Doyle’s Investment and Business Structure Enquiry Please find below advice on investment options for your photographic studio concerning business structure and the security of an investment in Billabong International Ltd. 1. Facts You have come into $500,000 worth of inheritance which you wish to invest $250,000 into the initiation of a photographic studio business and the other $250,000 in shares at Billabong International Ltd. You also indicated that Paul Jones has offered to invest $50,000 in the studio wishing to have no further monetary or†¦show more content†¦This is important as it provides accountability for the company. As outlined in the AASB framework, notes are a form of supplementary information that may include information about items in the financial statements, risks of the entity, and any resources not disclosed in the balance sheet. This additional information provides investors with relevant information to assess the business on and evaluate what they can expect from an investment in the company. In calculating the solvency of a business, a clear indication of its financial position can be determined. Solvency describes the ability of a business’s assets to cover its liabilities if they fall due. From certain figures in the balance sheet, the current ratio can be calculated. This ratio divides total current assets by total current liabilities. If a company is solvent, this ratio will be greater than 1; in this case it is 3.3, which indicates that the current assets can cover the current liabilities three times over and is therefore indicative of a financially stable company. The majority of the debt of Billabong is tied up in unsecured borrowings. Unsecured borrowings are when no security is taken by the lender. The bank or finance company offers you a loan if they are confident you will be able to repay it. During the year, the secured cash advance facilities were replaced with theShow MoreRelatedA Letter of Advice2316 Words   |  10 PagesA LETTER OF AD A LETTER OF ADVICE White Com200 Interpersonal Communication Prof. Sherell Harrell May 8, 2012 A LETTER OF AD I. Introduction A. In life we are typically faced with the ins and outs of communication in many relationships in today’s society. II. Identify the barriers to effective interpersonal communication 1. Identifying effective communication. 2. Ways to gain effective interpersonal communication. 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As a result of the events referred to in their particulars of claim the claimant is now represented by Bloomingdale SolicitorsRead MoreBiblical Words Related On Counseling781 Words   |  4 Pagesbe examined using Blue Letter Bible (2012), Strong’s Concordance, and Vine s Expository Dictionary of New Testament Words. The theme associated with Biblical words related to counseling unified in concept. This concept is the liberation, or victory, from troubles and sin to becoming wise through counsel from God, or spiritually mature counselees. Counsel According to BlueLetterBible.org, the word â€Å"counsel† appears 74 times in the New American Standard Bible (Blue Letter Bible, 2012). HoweverRead MoreHow Teenage Magazines Express the Post-feminism Culture1492 Words   |  6 Pages Magazines offer many opportunities for teenagers to consider and investigate their sexuality. 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Introductory awareness of Autistic Spectrum Disorders free essay sample

Introductory awareness of Autistic Spectrum Disorders Task A- 1. Body language – People with ASD’s often have difficulties understanding and using body language. This may make them seem rude, but they also avoid eye contact as it makes them feel uncomfortable. Process delay It is a common difficulty for people with ASD’s to have a delay in processing spoken/written communication and replying. Sporadic Language – Individuals may also have learnt certain words or phrases of interest that they use which may make them appear to have a good level of understanding of vocabulary when it is not the case. 2. Autistic people often do not understand the unwritten social rules which most of us pick up without thinking They may also appear to be insensitive because they have not recognised how someone else is feeling. They can also appear to behave strangely or inappropriately, as it is not always easy for them to express feelings, emotions or needs. We will write a custom essay sample on Introductory awareness of Autistic Spectrum Disorders or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 4. The autism/autistic spectrum describes a range of conditions classified as neurodevelopmental disorders. These disorders are characterised by social deficits and communication difficulties, stereotyped or repetitive behaviours and interests, and in some cases, cognitive delays. These disorders include Autism, Asperger’s syndrome and Rett Syndrome. 5. It is important to recognise that each individual on the autistic spectrum has their own strengths, preferences and needs as each person who has one of the related disorders is different. Despite similarities between the disorders and how it can affect the individuals who have them. If you generalise then the care provided may not be person specific and therefore not the best possible care that can be given. 6. ADHD – Attention deficit hyperactivity disorder is a condition that makes a person inattentive, impulsive and hyperactive. Epilepsy Epilepsy is a condition in which the affected person has seizures or periods of loss of consciousness. Dyslexia Dyslexia is a specific learning difficulty which mainly affects the development of literacy and language related skills. 7. Sense Difficulties Sight Lack of eye contact – Can make them feel uncomfortable/anxious. Staring – Can fixate on certain objects/details. Peripheral/central vision – central vision can often be blurred but peripheral vision sharp. Hearing Selective hearing May not acknowledge particular sounds. Sensitive hearing Noise can be magnified and sounds become distorted and muddled. Partial Hearing May only hear sounds in one ear, the other ear having only partial hearing or none at all. Touch High Pain Threshold – Can mean they do not feel pain and can have no sense of danger and self-harm. Textures – Only likes certain clothing or textures. Holds others tightly needs to do so before there is a sensation of having applied any pressure. Smell Poor sense of smell Some people have no sense of smell and fail to notice extreme odours Intensive smells Dislikes people with distinctive perfumes, shampoos, etc. Taste Eats everything soil, grass, Play-dough. This is known as Pica Textures Certain textures cause discomfort; some children will only eat smooth foods like mashed potatoes or ice-cream. Sensitive taste buds – some flavourings/food overpowering. 8. Covers ears May be due to sensitivity to noises. Puts objects to nose to smell them – Likes the feeling of it against nose or likes to smell objects when presented with them. Hits or bites others Way of communicating unhappiness, discomfort or fear. 9. Covering ears – this can impact on an individual as they may not be able to participate in communication with others effectively. Hit or bites other – this can impact on an individual as it is not a socially acceptable way of communicating and means there needs may not be met. 10. I would attempt to engage the individual and distract them by offering them an activity/object they like in order to motivate them. You could also use calming techniques such as deep breathing and relaxing music. Another way would be to give them time and space to calm and reflect. 11. Due to the nature of ASC and the related impairments it is important to use a person centred approach. As individuals who are on the spectrum commonly have communication issues it is a way for their needs, preferences and strengths to be listened to indirectly. It is also important as it gives them a chance to experience new things that they would not do without the support of staff. This can then raise confidence, develop new skills and a sense of value and control. 12. Formal Support Networks Informal Support Networks Schools Family Medical Care Facilities Support Groups Social Workers Friends 13. I would make sure that the support provided was consistent by having meetings with all those involved and making sure that everyone adhered to what was in the care plans and that we feedback and advised each other on these findings. Also we would need to communicate with each other regarding any changes that may be relevant. 14. In order to help an individual with ASD learn a new skill I would look at what skills were already existing, their care plan in order to create an activity/environment that best suits them in able to learn. I would then set targets and reward them when they are met in order to motivate. 15. It is important that people who work with individuals with ASD are aware of how they are communicating with them both verbally and non-verbally as people with ASD may not understand or misinterpret what is being said to them. 16. Location – The location may not be suitable if it is bright, loud or they are not comfortable or familiar there and may cause them to not be able to concentrate on the communication at hand. Noise – If there are noises in the environment which could be loud or quiet due to the sensitivity of individuals with ASD hearing it could distract them during communication with others. People – If there are lots of people present and they are talking or using non-verbal communication this may cause mixed messages or non-delivery of messages. 17. Make sure there is as little background noise as possible by providing a quiet environment the individual can cope with. You could also break down language both orally and written so that it is easier for individuals with ASD to interpret and process. Another method is to ask if it has been understood and give time for messages to be processed. 18. You could use either written language as part of a visual system or pictorial cue cards to inform people with ASD of what they need to do. This could be a schedule or a behavioural visual if something was inappropriate and should be designed specifically to meet the individual’s needs. 19. You could ask a speech and language therapist for advice in order to communicate with someone with ASD effectively and also you could seek information from parents, family members and people who have worked with the individuals before.

The Ghosts in Homers Odyssey

Introduction Homer’s Odyssey is one of the Greek epics. It is also a sequel to Homer’s Iliad. In book 11, Odysseus speaks to numerous ghosts that give him revelations, advice and guidance. Most of these ghosts have an influence on Odysseus’s fate. Throughout the book, Odysseus speaks to numerous ghosts including that of his own mother, Anticleia. These ghosts explain to Odysseus about the past while other give his hope and way forward for his future. Of the numerous ghosts in book 11, my favorite three include Elpenor, Tiresias and Anticleia.Advertising We will write a custom essay sample on The Ghosts in Homer’s Odyssey specifically for you for only $16.05 $11/page Learn More The Ghosts of Elpenor, Tiresias and Anticleia After Odysseus travels to the famous River of Ocean, he performs several sacrifices and pours libations as instructed by Circe. â€Å"The first ghost to appear is Elpenor (Homer 157)†. The ghost instru cts Odysseus to ensure he goes back to the island of Circe and perform a proper burial for his body. From this encounter, Odysseus understands something new and important. â€Å"The ghost informs Odysseus that a decent burial was necessary as a sign of respect for those who had died (Homer 162)†. He therefore learns the importance of a burial for someone who is deceased. â€Å"After the conversation, Odysseus would go back to the island and give the body a proper burial as requested by the ghost (Homer 162)†. â€Å"The second ghost to speak to is that of Tiresias, a prominent Theban prophet (Homer 163)†. I find the ghost one of my favorite because of the hope and information he gives Odysseus. â€Å"The ghost reveals to Odysseus that Poseidon was busy punishing and killing the Achaeans (Homer 163)†. According to the ghost, Poseidon was punishing them because they had blinded his own son by the name Polyphemus. â€Å"The other thing about his conversation with this ghost is that he learns about his fate and future. The ghost foretells Odysseus’s fate (Homer 164)†. According to the ghost, Odysseus would go back home, succeed in reclaiming his own wife. The ghost assures Odysseus that he would reclaim the palace and make a successful journey to Poseidon. Tiresias’ ghost tells Odysseus not to touch the children of the Sun especially after he makes his journey to Thrinacia. â€Å"If he touches the flock he would face much hardship and even lose his entire crew during the journey (Homer 164)†. The information is vital and gives Odysseus courage and hope as he faces his future. â€Å"The ghost foretells the journey ahead of him and he is warned of the dangers that might fall on his way (Homer 165)†. The ghost of Odysseus’s mother is my third favorite ghost. â€Å"Odysseus speaks with Anticleia who informs him about the affairs and events taking place at Ithaca (Homer 165)†. â€Å"She also n arrates to Odysseus how she died of pain and grief while she was waiting for his son (Homer 166)†. From the encounter with his mother’s ghost, Odysseus learns the love of a mother and the reason to treasure it.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Throughout book eleven, Odysseus speaks to numerous ghosts including that of his own mother. These ghosts explain to him about the past while other give his hope and way forward for his future. My favorite ghosts are those of Tiresias, Anticleia and Elpenor. Having spoken to the ghost of Tiresias, Odysseus is informed of his future and can go ahead with useful information about what to do and what to avoid. This would play a huge role towards his success as a great warrior. Works Cited Homer. Odyssey. New York: Classic Books, 2009. Print. This essay on The Ghosts in Homer’s Odyssey was written and submitted by user Tiffany D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Paradigm Shift in Counseling Psychology Research Methodology Essay Example

Paradigm Shift in Counseling Psychology Research Methodology Essay Example Paradigm Shift in Counseling Psychology Research Methodology Paper Paradigm Shift in Counseling Psychology Research Methodology Paper From early 1970s discussions about the utility, benefit and relevance of qualitative research methodology to the psychology field, in general, and counseling psychology, in particular, has taken a central position (Goldman, 1976; Hanson, et al. , 2005; Howard, 1983). More specifically, Bogard and Wertz (2006) observed that Gordon Allport, in 1942, first made the call for pluralism of research methods in the science of psychology when, in a monograph commissioned by the National Research Council, he encouraged researchers to explore alternative research methods instead of the over-reliance on quantitative methods. However, only in the 1970s did any significant movement in this direction started. The 1980s and 1990s saw significant discussions about the incorporation of qualitative methods in counseling research. The enlightment created by these discussions and the increasing number of qualitative papers, texts and articles that have ensued have considerably changed the face of counseling research, such that more than five decades after Gordon Allport made the first call for research diversity; Ponterotto (2005) strongly believes that counseling psychology is moving away from its primary reliance on quantitative methods to a more balanced reliance on quantitative and qualitative methods (p. 126). There is no denying the fact that research plays a primary role in any academic or professional field. For example, Polit, Beck, and Hungler (2001) defined research as a systematic inquiry that uses disciplined method to answer questions or solve problems (p4). It is obvious from this definition that the goal of research is to create relevant knowledge, to develop, refine and expand the horizon of what is known, and also attempt to proffer answers for the unknown, within the chosen field of study. Moreover, in professional fields like counseling, research studies do not only refine and add to what is known in theory and practice, but also empower the counseling psychologist to capably foresee and manage the complexities and dynamism of the social world (Laws and Marcus, 2003). However, the knowledge that can be gleaned from different research efforts depends, to a large, extent, on the research method adopted, and this in turn is shaped by the researchers worldview and philosophy of science. Stressing this point, Howard (1983) indicates that different core ontological assumptions held by researchers predisposes to the adoption of related assumptions about human nature. Beliefs about human nature then shape opinions about what kinds of knowledge are appropriate, which in turn, significantly determine the research methods adopted. The author argued that a worldview that perceive reality as concrete and humans as responders to this reality encourages positivist science and quantitative research methods. Conversely, a worldview that perceive reality as subjective interpretations of experiences and humans as adapting organisms encourages an interpretivist approach and qualitative research methods. The philosophy of objective reality and laboratory experimentation of the physical sciences has dominated psychology research as the gold standard for over a century. However, the numerous calls for a move towards a more encompassing view and approach to social research that started in the 1970s have severally highlighted the failure of the quantitative research approach to provide answers to social problems and guidance to professionals (Bogard and Wertz, 2006; Howard, 1983). Fishman (1999) noted that the problems with the over-reliance on quantitative methods first came to light during the turbulent times of the 1960s. During this period and the decades that follow, it became clear to many, Fishman argued, that psychology’s delivery on the promise of clear, objective answers to the problems of the complex, ambiguous troubles of the social world was scant at best (p. 371). Apparently, this realization fostered the emerging consensus that counseling research requires a shift in perspective to meet the needs of practitioners (Howard, 1983). The explosion of textbooks on qualitative methods; the the strong affinity for qualitative approaches held by many counseling students and professionals; and the Delphi poll of counseling psychology training directors in the United States that rated qualitative sophistication as one of the top trends for counseling research development in the next decade, most probably confirms Ponterottos claims and belief that counseling psychology is in the midst of a gradual paradigm shift. This paper intends to present further arguments to support Ponterottos assertion. The next section will attempt to explain Ponterottos position on the paradigm shift presently taking place in counseling research; this will be followed by an explanation of the epistemological and ontological differences that distinguish the quantitative and qualitative research paradigms. Lastly, further argument will be provided to support and defend the claim that counseling research is experiencing a shift in perspective. The Need for a Paradigm Shift in Counseling Psychology Research Ponterotto’s Argument Ponterotto (2005) provided an elaborate argument on the need for, and the factors that expresses the movement towards a balanced reliance on qualitative and quantitative research methods. Presenting his recent observations and current perceptions (p. 126), Ponterotto argued that the field of psychology, in general, and counseling psychology, in particular, has been, for too long, dominated by the positivist and post positivist paradigms associated with quantitative research methods. This dominance, it is argued, is reflected in available course work, dissertations conducted and in published research reports. Ponterotto argue that such over-reliance on single research philosophy significantly reduces the potential for growth and also limits the knowledge base and practical relevance of counseling research. Therefore, by broadening the fields research scope to include interpretivist paradigms and the associated qualitative methods, counseling psychology will advance more rapidly as a scientific field. Ponterotto is not alone in his opinion. He shares the same sentiment with several other authors like Gergen (2001) who argued that the conception of psychological science commonly shared within the discipline is historically frozen and is endangered by its isolation from the major intellectual and global transformations of the past half century† (p. 803); and Goldman who has been calling for a revolution in counseling psychology for several decades. Ponterotto also observed that in recent times, the need to enhance and improve the level of qualitative research training available to students of counseling psychology has been emphasized by several stakeholders. The author argues that though the present level of adoption of qualitative research training is still low, it is on the increase. Highlighting the importance of the increase in qualitative research training students and scholars receive, Rennie, Watson, and Monteiro (2002) noted that graduate students and scholars start appreciating the richness of qualitative research methods and its potential contribution to the field counseling psychology. With such increase in interest, professional conferences start receiving proposals for qualitative research papers and eventually, journal editors and publishers start to take notice of the shift in the wind. The authors declare that from all indications, all of these have been happening already, signaling the slow, but determined shift in research perspectives. Lastly, Ponterotto observed that an increasing number of quantitatively trained counseling psychologist now adopt qualitative methods into their research programs. While the negative implication of this is that most of these counseling psychologists would erroneously be carrying out qualitative researches through a quantitative lens, on the other hand, this indicates the increasing awareness of and interest in, qualitative research methods. Since developing expertise in any philosophy of science or research method takes time, in a most cases, several years of study, it is apparent that this quantitatively trained counseling psychologist would become better qualitative psychologist with time. In sum, Ponterottos claim that the field of counseling psychology is in the middle of a paradigm shift is premised on these observations and perceptions. Fortunately, he is not alone in this thought; there are several observations from numerous authors to strengthen his contention. For example, Howard (1983) contends that there is a growing consensus that the prevailing concept of what constitute a good research is problematic, and that the problem calls for urgent solution. In the same light, Goldman (1976), declaring the need for a complete overhauling of counseling research pointed out that published research in counseling has, on the whole, been of little value as a base or guide for professional practice. Tied to largely inappropriate models derived from the physical sciences, much of the research has been trivial, atomistic, and obsessed with statistics and technical matters of research design (p. 543). Support for Ponterotto’s Argument In order to adequately explain Ponterottos idea of counseling psychologys shift from primary reliance to a more balanced reliance on qualitative and quantitative research methods, Rennie, Watson, and Monteiro (2002) set forth a couple of questions that should be answered. These questions include: when did the turn to qualitative research methods started in counseling psychology started? How much emphasis has been placed on qualitative research methodology? And most importantly, what should be made of the surge in interest in qualitative research methods with respect to the pre-dominance of quantitative methods? Is the presence of qualitative research methods now large enough to be considered a paradigm shift, as Ponterotto suggested, or alternatively, is it the case that the interest in qualitative method is still too low to be considered to have impacted counseling research significantly?. To answer these questions, the authors conducted a review of all the psychological literatures published throughout the 20th century. Although, as mentioned earlier, Gordon Allport is said to have made the first call to psychologists to adopt alternative research methods, and the social turbulence of the 1960s is known to have further aggravated the discontent with quantitative methods in counseling research, the 100year literature review carried out by Rennie, Watson, and Monteiro (2002) indicated that there were virtually no psychological literature related to qualitative research methods prior to 1970, with the exception of a some references to phenomenological psychology that appeared in some literatures. Apparently, with respect to the first question above, i. e. when the turn to qualitative methods started, once can infer that practical attempts to adopt qualitative research methods did not take form until in the 1970s and then 1980s and 1990s, although the discontent with quantitative methods could have started earlier. Portraying the gravity of the discontent with quantitative research methods that followed the social turbulence of the 1960s, Fishman (1999) observed that practitioners were caught between irrelevant and ineffective guidance from science and inviting courses of action suggested by reflection in the field but without justification by rational science (p. 371). The author observed that criticism of positivism and its associated quantitative methods developed independently from both the post-positivist and the phenomenological–hermeneutic–post structural schools of thought. Criticism from both angles pointed out that the continuous application of statistical and laboratory experimentation methods to social problems was not yielding the expected outcomes and that the over-reliance on theory testing and the hypothetico-deductive measures inherent in quantitative methods to real world situations that require context-sensitive methods, have considerably contributed to this failure. Again, the origin of the interest in, and application of qualitative research methods can be located in the increased social phenomena that psychologist had to explain and contain, starting the 1960s. While this did not immediately translate into the publication of qualitative papers, as the Rennie, Watson, and Monteiros study revealed, it provided the foundation for the growth experienced in the succeeding decades. Ponterotto attempted to indicate how much emphasis has been placed on qualitative studies in counseling psychology when he reported the Delphi poll of counseling psychology training directors conducted in the United States in which directors identified qualitative sophistication and methodological diversity as the two top trends for the next decade. While this alone is not enough to justify the increasing interest in and emphasis on qualitative research, the explosion of texts on qualitative methods and reports of qualitative studies add weight to the argument that increasing emphasis is being placed on how qualitative methods can better improve the field of counseling psychology. For example, Robins and others (2008) reported more psychology related journals have paid increasing attention to the potential contribution that qualitative studies can impact on the field of psychology. The authors suggest that as a result of this increasing support, increasing number of researchers have included qualitative research methods in their research programs and most of these studies have been able to highlight some very important and previously un-recognized factors that affect counseling practice. Although, there is no denying the fact that the attention and emphasis received by qualitative methods is still relatively low compared to the dominance quantitative method still enjoy; however, the growing interest and the fact that several quantitatively trained researchers have gone ahead to adopt qualitative methods either in isolation or by inviting and including qualitative researchers in their program points to a gradual shift towards balance emphasis on both research methods, as Ponterotto has suggested. Despite the potential shift towards a combination of qualitative and quantitative methods in counseling psychology researches, one important issue that has generated hot debate and that could potentially hinder this paradigm shift is the paradigm-method fit known as the ‘paradigm debate’ (Hanson, et al. , 2005). The paradigm-method fit debate first surfaced in the 1970s and 1980s as the popularity of qualitative methods in counseling psychology became topical issue for discussion. The debate relates to the question â€Å"Do philosophical paradigms (e. g. , positivism, constructivism) and research methods have to fit together? † (p. 225).

Advertising may be described as the science of arresting the human intelligence Essay Example

Advertising may be described as the science of arresting the human intelligence Essay Example Advertising may be described as the science of arresting the human intelligence Essay Advertising may be described as the science of arresting the human intelligence Essay Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Butler Leacock Advertising may be described as the science of striking the human acumen for a period to get money from it. It is used in many different ways for all diverse principles. Ads are used to get the word out to the consumers whether its for selling a product or to promote a special occasion. Advertisements are found in various place such as on TV, newspapers, billboards, internet, pop-ups, banners, cars and through people. Its pros and cons and word of mouth is probably the best form of advertising, as where TV advertising isnt as big as it used to be because of newer technology and most people change the channel or tune out. Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion1. It must be seen or heard by potential buyers. Basically with ads its the most important aspects of any business to selling their products or service. Without sale, no business can succeed very long. The bottom line in any ad is quite simple: To make the reader buy the product or service2. A lot of companies spent extravagantly large amounts of money to make campaigns for their products to get the most from their patrons. One way they do this is by undergoing advertising techniques. Companies appeal to consumers in many different ways to persuade them to buy their products3. Advertisements are written according to a straightforward master formula which consists of four steps. 1 Advertising Wikipedia (2004) [online] at http://en. wikipedia. org/wiki/Advertising 2 Cyberganda Advertising Jeanell Bertels (2005) [online] at community. k12. mo. us/webquest/bertels/quest. htm 3 Media Awareness. They are, attract the ATTENTON of your prospect; INTEREST your prospect in the product; cause your prospect to DESIRE the product and finally demand ACTION from the prospect4. There are also numerous advertising techniques used to grab the human intelligence and to guide them into paying for a product or service. Avant garde is a technique suggesting that using this product puts the user ahead of times e. g. a toy manufacturer encourages kids to be the first on their block to have the new toy. Bandwagon suggests that everybody in using the product and that you should too in order to be part of the group e. g. a credit card company quotes the number of millions of people who use their card. Another technique is by using facts and figures in their advertisements. Statistic and objective factual information is used to prove the superiority of the product e. g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 km/h. An alternative method used is through patriotism where it advocates purchasing this product show your love of your company e.  g. a company boasts about its products being made in Australia and employing Australian workers, Plain folks suggests that he product is a practical item of good value for ordinary people where it shows an ordinary family sitting down at a table for breakfast and enjoying their product the other is the Snob appeal where it shows the product being used by an elite group of customers with a luxurious and glamorous lifestyle e. g. a coffee manufacturer shows people dressed in formal clothing drinking their brand at an art gallery. Testimonials are another great way to sell items for consumption and a famous personality is used to endorse the product e. g. a famous NBA player recommends a particular brand of shoes. Last but not least is the technique through wit and humor. Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by cleaver use of visuals or language. The approach to take them extra dollars from the consumer pockets is on an all time high. With the fast food industries there has been a lot of controversy about the freshness and the health issue. 4 Advertising Campaign About. com (2004) [online] at http://advertising. about. com/od/smallbusinesscampaigns/a/youradcampaign. htm The fast food outlets came up with a new strategy to get rid of the negative stereotypes surrounding their companies. To overcome these problems, fast food outlets such as McDonalds came up with a new fresh and healthy menu for their customers. McDonalds issued out a campaign to start a Deli Choice menu for their consumers (see appendix 1). This was therefore due to the number of obesity levels and the criticism surrounding McDonalds through the film Supersize Me. McDonalds then introduced this to get a message to the public that their food isnt all fattening and unhealthy. They also started to put the nutrition details on every burger meal for their customers. The Salads Plus was also inserted into the menu to make the image give the impression of being healthy. Weve developed the range by adding new items and making improvements to some of the existing ones to ensure the Salads Plus menu range will leave you feeling great (see appendix 2). Through this manner, McDonalds are trying to make a statement to say that their products are healthy and that they have made a change from the past. McDonalds uses the technique of patriotism where they also tell their customer that their meat is all 100% Australian and that its endured to be of the highest quality5. With the fast food competition, McDonalds and Subway always were big rivals. They both used adverting techniques to make the other opponent look ghastly. With all the debate about the health issues, communication is a big part in it all. Without the communication, no one in the public will know the truth about all the good and bad things that happen in any class of advertisement. Advertising is used to grab out emotion in whichever sort of way and it will make us rethink about what we need to satisfy our needs. Ads can make us come back to something be decided to leave but through different viewpoint each time.

Domestic violence, Criminal justice Research Paper

Domestic violence, Criminal justice - Research Paper Example The author talks of a disparity that occurs in punishing cases of domestic violence depending on perpetrators. In this case, men are shown to receive harsh treatment and condemnation when they are perpetrators as compared to women perpetrators. For example, some of the key players that have been involved in domestic violence in National Football league have been relieved their duties as opposed to Hope Solo that continues playing despite allegations of assault on her sister and nephew. Also, a major organization such as Nike are shown to continue working with Solo even after damning accusations while they were quick to end ties in public with Rice and Peterson. The argument is that the Solo scenario is not the norm and men are seen as the primary perpetrators of violence. Jarrett, T. (2014, September 10). Why she stayed: Ray Rice video sheds light domestic violence. Retrieved September 27, 2014, from http://www.nbcnews.com/storyline/nfl-controversy/why-she-stayed-ray-rice-video-sheds-light-domestic-violence-n200266. The article highlights the issue of domestic violence. Specifically, the author shows how it has been challenging to authenticate due to the environment in which such violence takes place. However, Ray Rice versus Janay issues are used to show various issues related to violence. The case was significant as it helped in highlighting issues related to domestic violence with a video. Most of the women are also shown to stay with their partner despite the abuse. On the other hand, the men are shown as not seeing anything bad with the rampant abuse of women. The media are also shown to lack ethics in addressing Janay’s case. The media role appears that of highlighting various crimes that occur in the country. Moreover, the purpose appears to offer sensational reporting with no analysis. However, the media help in reviving the debate concerning crime and also attracts the attention of the policy